Tom Reiser - Chief Executive Officer
Tom Reiser, Founder of Reiser Group, possesses over 25 years of experience in
New Home Sales Management. Having founded Reiser Group in 1999, Tom's reputation
and respect throughout the homebuilding industry have helped establish Reiser
Group's position as a leader in New Home Sales and Marketing. Leveraging his
leadership and business development skills, Tom leads Reiser Group and focuses
his efforts on the company's expansion throughout Northern California as well as
into Southern California and parts of Nevada. With a long history of success,
Tom has held a variety of leadership positions for some of the largest, most
reputable homebuilders in the country. He has held field and senior management
sales roles with Toll Brothers, Lennar, Presley, Pulte, and Dividend Homes.
While at Lennar, Tom was successful at doubling the projected business plan for
the "Trails in Alamo" by managing the sale of 65 high-end homes in just 11
months. While serving Presley Homes as Director of Sales, Tom remained
"Salesperson of the Year" for four years running (1991-1994). A recipient of the
Hochmuth Memorial Real Estate Scholarship, Tom received a B.S. in Business/Real
Estate from the University of Colorado at Boulder.
E-mail: tomreiser@reisergroup.com
Eric Altshuler - Finance & Development
Eric Altshuler has a development management and real estate finance background, and recently participated in the underwriting, acquisition and disposition of over $80 million in nonperforming developer loans, purchasing portfolios from banks, hedge funds and at auction. As a development manager, Eric ran over $300 million in residential and mixed-use development projects in Northern and Southern California, with ultimate P&L responsibility on two $100 million projects. He also led acquisitions for a regional developer, sourcing over $150 million in high-density condominium and resort hotel/condo development projects. In that role, he negotiated purchase contracts, created development financial models, schedules, initial concept design, and directly managed institutional capital relationships. He has a background in finance with an MBA from the Fuqua School of Business at Duke University and a bachelor’s degree in International Economics from the University of California, Berkeley. Eric is a former aviator with the United States Navy.
E-mail: ericaltshuler@reisergroup.com
Steve Kelley - Sales Manager
Since joining Reiser Group in 2000 as Area Sales Manager, Steve Kelley has
managed the sales and closings of over a thousand homes for the company's
largest builders. Prior to joining Reiser Group, Steve served as Sales and
Marketing Director for TRI Development for 20 years. At TRI Development, while
overseeing the sales of over 1,800 homes and condominiums, he managed all phases
of the Development Process, including Feasibility Studies, Marketing, Design,
Advertising, Finance, and Customer Service. This critical Urban Residential
Sales and Condo Conversion expertise left Steve uniquely poised for his role at Reiser Group, and has proven essential to Reiser Group's success in acquiring
and servicing both our multi-unit and urban builders. Steve graduated with a
B.S. in Marketing from Santa Clara University.
E-mail: stevekelley@reisergroup.com
Siwecki
Company
Cynthia Abbes Siwecki - Marketing & Research
Cindy Siwecki brings over 30 years experience in the New Home and Condominium Conversion Industry. This encompasses all aspects of residential marketing and research that includes land acquisition evaluation, product development, floor plan review, specifications, marketing plans, and merchandising. Siwecki produces site specific and overall market feasibility reports including pricing and absorption and is considered one of the building industry’s experts in understanding and predicting market trends. She tracks economic, sociological, and psychological trends in buyer behavior with respect to how to reach the target audience and what makes them decide to purchase a home.
Prior to starting Siwecki Company, Siwecki was Executive Vice President of The Ryness Company. In 1977, she founded the Marketing Research Department and created The Ryness Report, which has become an important source of information for clients, staff, and key real estate industry personnel in California, Arizona, Washington, and Nevada (Las Vegas). In addition, she developed an information network on competing communities in California and Arizona.
In 2005, Siwecki joined The Reiser Group as Vice President of Marketing and Research where she continued working with developer/builders until the formation of Siwecki Company.
Siwecki is past President of the Sales and Marketing Council
(SMC) and currently serves on their Board of Directors. She has been recognized as SMC’s Marketing Director of the
Year as well as the National Association of Home Builders (NAHB) Marketing
Director of the Year.
Siwecki is a graduate of UC Berkeley and a Member of the Institute of Residential Marketing (MIRM).
E-mail: siwecki@sbcglobal.net; phone: 925-980-0352
